Assistant Director

To apply for our Assistant Director position please send your resume and a cover letter explaining why you want to work for the Wildflower Festival and how your skills and experience will help us carry out our mission to

Assistant Director Job Description

The Wildflower Festival Assistant Director is responsible for helping produce and organize the Festival. This is a year-round, half-time, salaried position. Salary commensurate with experience. Requires exceptional people and communication skills, organization, patience, and sense of humor.

Administrative Management/Customer Support

  • Communicate with public: answer phone, mail, e-mail, and social media inquiries.
  • Assist with participant questions about Festival/pointing them to other appropriate resources if needed (lodging, Chamber, CBMR, Music Festival, etc.)
  • Learn and utilize our Event Management Software to manage customers, event registrations, merchandise orders, and refunds
  • Prepare and ship online merchandise orders
  • Manage online waiver and liability system ( before, during, and after Festival
  • Perform regular website updates (WordPress)
  • Train and oversee duties of Customer Care Specialist

Event Site Management

  • Plan, set-up, and maintain Festival site (check-in area, boutique-including consignment, information table, waiver station, etc.)
  • Oversee creation of all event rosters (completed day-before events)
  • Manage boutique and event transactions during Festival via Square, online event management software, and cash
  • Communicate event changes with workshop leaders and participants
  • Ensure availability and proper working condition of all necessary materials for the Festival (Tech: iPads, computers, projector, square readers, internet hot spot; Print Material: Program Guide, Self-Guided Hike, Garden Tour Brochures, plant lists, volunteer resources, Handy-Dandy Guides, Festival Schedules)
  • Oversee creation of name tags and welcome packets for Board members, workshop leaders, and volunteers
  • Send thank you notes to workshop leaders and BOD after the Festival
  • Oversee stocking and monitoring of kitchen (food, drink, clean-up) for Board members, volunteers, and workshop leaders during the Festival

Staff/Volunteer Recruitment & Management

  • Recruit, interview, hire, train and supervise Festival Assistants in customer support procedures and boutique management
  • Manage internship documentation when needed
  • Recruit and schedule all Festival volunteers ( Coordinate volunteer benefits, track hours worked, and send thank you notes post-festival
  • Assist in planning and execution of the Garden tour. (contacting/planning with homeowners, developing Garden Tour Pamphlet and Map, and updating/installing Garden Tour signs)
  • Assist in planning and coordination of wildflower identification training for all Wildflower ID guides, develop schedule with trainer and obtain necessary handouts
  • Document processes and timeline for volunteer recruitment and training

Marketing Management

  • Maintain active, engaging social media presence (Facebook, Instagram); including paid promotional ad campaigns; increase Twitter presence
  • Manage Etsy account (storefront, inquiries, purchases)
  • Maintain presence on Pinterest; include up to date merchandise and featured publications
  • Create regular Mail Chimp email blasts (scheduling their delivery, content)
  • Create, distribute, and analyze online survey to Festival participants after the Festival
  • Oversee press releases to Gunnison Times & CB News

Membership Management

  • Work with ED to review memberships & benefits yearly
  • Develop, implement and track Membership Drive
  • Process all incoming memberships and manage membership database
  • Oversee delivery of all thank you/tax exempt letters and member benefits (posters, ID Hike/Garden Tour credit, t-shirts, calendar, event credit)
  • Design member print communications (member & member renewal letters, holiday card, member party invite)- Canva & In Design
  • Send personalized thank you cards to all high-level members ($250 and up)
  • Create, send, and manage online invite for Member Appreciation Party RSVP
  • Plan, organize, and manage Member Appreciation Party
  • Create member specific e-blast communications
  • Manage Member Registration (communications, registration assistance, customer service, etc.)

Sponsorship Management

  • Assist in recruitment and renewal of local community sponsors
  • Manage all sponsor agreements via promotion on social media, in e-blasts, on website, in marketing material, in Program Guide, and on Sponsor Banner

Boutique Management

  • Select boutique merchandise, place orders with vendors, collect and price merchandise, collect and organize invoices
  • Manage boutique budget
  • Collaborate with RoShamBo, Pat’s Screen Printing, and Off Center DeSigns for Festival t-shirt and hat design, printing, and embroidery
  • Manage consignment artists (recruit, manage communications and contracts, organize check in/check out of inventory, submit consignment invoices post-Festival)
  • Set up and arrange boutique merchandise and consignment areas at the Festival
  • Complete inventory of remaining boutique merchandise after the Festival
  • Document processes for Boutique Management and Merchandising

Graphic Design

  • Create Program Guide in InDesign (complete with sponsor ads, photo contest and poster contest ads, event information, FAQs, general festival info, photo contest winners, poster artist, etc.)
  • Update and design Festival handouts (Preservation campaign & Self-Guided Hike)
  • Design brochure/map for Festival Garden Tour
  • Design marketing materials to promote the photo and poster contests
  • Design rack cards, promotional brochures, and promotional posters
  • Create Festival ads featuring Festival events and workshops for CB News
  • Design and manage Festival ads for local publications (Arts Advisor, Summer Visitor’s Guide, etc.)
  • Work with Sign Guys & Gals for Festival Banners

Other Duties (include, but are not limited to)

  • Organize the Photo Contest (promote before, during, and after the festival, organize entries, recognize winners on social media, ship prizes)
  • Organize the Poster Contest (promote before, during, and after the festival, organize entries, communicate with all artists, assist in final design, announce on social media, website, e-blasts, etc.)
  • Manage photo library with images that the Wildflower Festival can utilize
  • Organize Farmer’s Market efforts


  • Bachelor’s degree in related field (or senior status, graduating in 2020)
  • Experience with event planning and administration with a track record of excellent organizational, written, and verbal communication skills
  • Demonstrated ability to manage projects and people
  • Proficiency with MS Word, Excel/Google Sheets, and Dropbox/Google Drive
  • Experience managing social media and email communication platforms
  • Experience with CRM software, WordPress, and Adobe InDesign
  • Increased availability during June and July (30+ hours/week)